11: You Are Not Your Ideal Client … Or Are You?

11: You Are Not Your Ideal Client … Or Are You?

Today we get down and dirty with Ideal Client Avatars – what are they, why you need one, when you don’t and how to do it. We find that a very common entrepreneur trap is to imagine that their ICA is them, and we talk about why this is not overly helpful...
10: Asking for the Sale

10: Asking for the Sale

Don’t freak out, but you know if you’re a ladyboss you really need to … ask for the sale? Yes, Katie and Elle are tackling this juicy topic which is about 40% mindset (I’m not worthy! No one will ever buy from me!), 40% strategy (knowing what...